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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
How optimization took over the world and the urgent case for a new approachOptimization is the driving principle of our modern world. We now can manufacture, transport, and organize things more cheaply and faster than ever. Optimized models underlie everything from airline schedules to dating site matches. We strive for efficiency in our daily lives, obsessed with productivity and optimal performance. How did a mathematical concept take on such outsize cultural shape? And what is lost when efficiency is gained?Optimal Illusions traces the fascinating history of optimization from its roots in Americas founding principles to its modern manifestations, found in colorful stories of oil tycoons, wildlife ecologists, Silicon Valley technologists, lifestyle gurus, sugar beet farmers, and poker players. Optimization is now deeply embedded in the technologies and assumptions that have come to comprise not only our material reality but what we make of it.Coco Krummes work in mathematical modeling has made her acutely aware of optimizations overreach. Streamlined systems are less resilient and more at risk of failure. They limit our options and narrow our perspectives. The malaise of living in an optimized society can feel profoundly inhumane. Optimal Illusions exposes the sizable bargains we have made in the name of optimization and asks us to consider what comes next.
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birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
