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Orange Empire: California And The Fruits Of Eden,New
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This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature exportthe orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industryhow growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sunkissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Orange Empire: California And The Fruits Of Eden'? A: The book primarily explores the interrelationship among culture, nature, and society through the lens of California's orange industry, detailing how it transformed the state's landscape and economy.
- Q: Who is the author of this book? A: The author of 'Orange Empire: California And The Fruits Of Eden' is Doug Cazaux Sackman.
- Q: What is the publication date of this book? A: The book was published on March 20, 2007.
- Q: What is the page count of 'Orange Empire: California And The Fruits Of Eden'? A: The book contains 404 pages.
- Q: What type of binding does this book have? A: This edition of the book is paperback.
- Q: Is 'Orange Empire: California And The Fruits Of Eden' a first edition? A: Yes, this is the first edition of the book.
- Q: What category does this book fall under? A: The book is categorized under Economic History.
- Q: What key themes are discussed in the book? A: Key themes include the commercialization of oranges, the marketing strategies used, and the cultural significance of oranges in American society.
- Q: Can this book help me understand California's agricultural history? A: Yes, it provides insights into California's agricultural history, particularly the development and impact of the orange industry.
- Q: What historical figures are mentioned in relation to the Orange Empire? A: Historical figures such as Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck are discussed in the context of their critique of the Orange Empire during the Great Depression.