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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
Q: What is the main focus of 'Orchestrating Success'?A: The book emphasizes the importance of linking sales and marketing planning to business operations, helping organizations to align their business plans across departments.
Q: Who is the author of this book?A: The author of 'Orchestrating Success' is Richard C. Ling.
Q: When was 'Orchestrating Success' published?A: The book was published on September 1, 1989.
Q: What is the page count of 'Orchestrating Success'?A: The book contains 176 pages.
Q: What type of binding does this book have?A: This edition of 'Orchestrating Success' is available in hardcover.
Q: Is this book suitable for beginners in business operations?A: Yes, the book presents concepts in a clear manner, making it suitable for both beginners and those with more experience in sales and operations planning.
Q: What topics are covered in the book?A: The book covers the integration of sales, marketing, and operations, methods for anticipating customer needs, and strategies for improving competitive positioning.
Q: Can this book help improve customer satisfaction?A: Yes, the authors discuss strategies that can significantly enhance customer satisfaction by aligning business operations with customer needs.
Q: What edition of 'Orchestrating Success' is available?A: This book is listed as the first edition.
Q: Is 'Orchestrating Success' currently in print?A: Yes, the book is in new condition and available for purchase.
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