Organisationskommunikation: Beobachtung Und Steuerung Eines Organisationalen Risikos (German Edition),Used

Organisationskommunikation: Beobachtung Und Steuerung Eines Organisationalen Risikos (German Edition),Used

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Product Description Der Band erschliet erstmalig die Organisationskommunikation aus funktionaler und interdisziplinrer Perspektive. Die Public Relations und die Marktkommunikation werden unter Beibehaltung ihrer spezifischen Funktionalitt zu einer organisationalen Managementfunktion aufgebaut. Auf empirischer Grundlage wird Basiswissen fr gewinnorientierte Unternehmen, NonprofitOrganisationen und die ffentliche Verwaltung prsentiert. Review 'Die Arbeit [...] liefert [...] einen berzeugenden und weiterfhrenden theoretischen Diskussionsbeitrag zum Status und zur Konzipierung der Organisationskommunikation.' www.prguide.de, 19.12.2005 Book Description Kommunikation von Organisationen beobachten und steuern eine Aufgabe des Managements From the Back Cover Die Dynamik in der ffentlichkeit und die Globalisierung der konomischen Mrkten erfordert zunehmende Kompetenzen im Kommunikationsmanagement von Organisationen. Die Fhrung der Kommunikation und deren Risiken haben strategischen Charakter im Wettbewerb. Fr diese Herausforderungen erreichen einseitige Konzeptionen aus der Public Relations und dem Marketing oder die instrumentell ausgerichteten Managementmodelle der Organisationskommunikation nur ungengende Performance. Der Band erschliet erstmalig die Organisationskommunikation aus funktionaler und interdisziplinrer Perspektive. Die Public Relations und die Marktkommunikation werden unter Beibehaltung ihrer spezifischen Funktionalitt zu einer organisationalen Managementfunktion aufgebaut. Auf empirischer Grundlage wird Basiswissen fr gewinnorientierte Unternehmen, NonprofitOrganisationen und die ffentliche Verwaltung prsentiert. Die Mglichkeiten zur Professionalisierung werden Ihnen aufgezeigt About the Author Dr. Nikodemus Herger habilitierte an der Universitt Zrich, Institut fr Medienforschung und Publizistikwissenschaft und ist Head of Brand Management bei der Swiss Re in Zrich.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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