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Product Description Der Band erschliet erstmalig die Organisationskommunikation aus funktionaler und interdisziplinrer Perspektive. Die Public Relations und die Marktkommunikation werden unter Beibehaltung ihrer spezifischen Funktionalitt zu einer organisationalen Managementfunktion aufgebaut. Auf empirischer Grundlage wird Basiswissen fr gewinnorientierte Unternehmen, NonprofitOrganisationen und die ffentliche Verwaltung prsentiert. Review 'Die Arbeit [...] liefert [...] einen berzeugenden und weiterfhrenden theoretischen Diskussionsbeitrag zum Status und zur Konzipierung der Organisationskommunikation.' www.prguide.de, 19.12.2005 Book Description Kommunikation von Organisationen beobachten und steuern eine Aufgabe des Managements From the Back Cover Die Dynamik in der ffentlichkeit und die Globalisierung der konomischen Mrkten erfordert zunehmende Kompetenzen im Kommunikationsmanagement von Organisationen. Die Fhrung der Kommunikation und deren Risiken haben strategischen Charakter im Wettbewerb. Fr diese Herausforderungen erreichen einseitige Konzeptionen aus der Public Relations und dem Marketing oder die instrumentell ausgerichteten Managementmodelle der Organisationskommunikation nur ungengende Performance. Der Band erschliet erstmalig die Organisationskommunikation aus funktionaler und interdisziplinrer Perspektive. Die Public Relations und die Marktkommunikation werden unter Beibehaltung ihrer spezifischen Funktionalitt zu einer organisationalen Managementfunktion aufgebaut. Auf empirischer Grundlage wird Basiswissen fr gewinnorientierte Unternehmen, NonprofitOrganisationen und die ffentliche Verwaltung prsentiert. Die Mglichkeiten zur Professionalisierung werden Ihnen aufgezeigt About the Author Dr. Nikodemus Herger habilitierte an der Universitt Zrich, Institut fr Medienforschung und Publizistikwissenschaft und ist Head of Brand Management bei der Swiss Re in Zrich.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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