Title
Osobennosti vospriyatiya reklamy lyud'mi s raznoy tsennostnoy orientatsiey: Monografiya (Russian Edition),Used
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V nastoyashchee vremya sushchestvuet bol'shoe kolichestvo sposobov predstavleniya dannykh v oblasti reklamy. I v svyazi s perenasyshchennost'yu nashego mira informatsiey, bolee effektivnym, s tochki zreniya reklamy, yavlyaetsya vozdeystvie na glubinnoe, intuitivnoe myshlenie cheloveka, na kollektivnoe bessoznatel'noe. Odnim iz vazhnykh komponentov reklamnogo vozdeystviya yavlyaetsya ekspluatatsiya obraza, v osobennosti obraza izvestnykh lyudey. V knige vyyavleny i okharakterizovany lichnostnye osobennosti, vliyayushchie na osobennosti prinyatiya reklamy na raznykh etapakh reklamnoy kommunikatsii; opisana spetsifika reklamy, s uchastiem izvestnykh lyudey, okharakterizovana spetsifika razvitiya otechestvennoy reklamy, sostoyanie rynka reklamy na dannyy moment i predlozhena programma otsenki reklamosposobnosti obrashcheniy k potrebitelyam. Kniga orientirovania na shirokiy krug chitateley, proyavlyayushchikh interes k sfere psikhologii i reklamy.
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