Title
Out Of The Dark: A History Of Radio And Rural America,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
In the 1920s, the USDA asked farmers about the impact the new medium of radio was having on their lives. One farmer summed it up this way: 'Radio brought me out of the dark.'Out of the Dark is a study of radio's impact on rural America in the three decades between its inception and the arrival of television. The coming of radio broadcasting had a profound impact on the lives of many Americans, but none more so than those who lived in rural America. Radio provided isolated families with something they had never known beforean instantaneous connection with news, entertainment, and the rapidly evolving lifestyles and mores of the entire nation.Drawing upon both new historical sources and contemporary scholarship, Out of the Dark presents a comprehensive picture of rural radio and its audience in the United States during the three decades when its influence was at its peak.This study documents the social changes radio helped bring about, such as the effects of advertising and entertainment in creating a more uniform set of values across the nation and, consequently, a stronger national identity. Out of the Dark also addresses the political and economic impact the rural audience had on the development of the broadcasting industry and its regulation; the role played by the USDA in the promotion and development of rural radio; and an analysis of how radio entertainment and advertising contributed to the growing demand for consumer goods among rural families, thus speeding their entry into the modern American lifestyle.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.