Title
OutsideIn Marketing: Using Big Data to Guide your Content Marketing (IBM Press),Used
Delivery time: 8-12 business days (International)
Supercharge ROI by Rebuilding Content Marketing Around Your Customer!Marketing has always been about my brand, my product, my company. Thats insideout marketing. Today, customers hate itand ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing thats outsidein.Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create highROI, outsidein marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers terms, using their words, reflecting their motivations. Whether youre a content marketer, marketing executive, or analyst, youll learn how to: Ease your customers painsolve what keeps them up at nightwith compelling content experiences Build content thats essential to clients and prospects in each step of their buyer journeys Integrate search and social data into all facets of content development to continually improve its effectiveness Build evergreen content that is continuously improved to better meet the needs of your clients and prospects Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content Shape your messages to intercept your clients and prospects information discovery in Google Transform culture and systems to excel at outsidein marketing
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.