Title
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing,Used
Delivery time: 8-12 business days (International)
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the stateoftheart strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.Marketing isn't everything, according to Brian Kurtz.It's the only thing.If you have a vision or a mission in life, why not share it with millions instead of dozens?And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?That's what this book is all about.In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, 'Those who did it have a responsibility to teach it.' Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why 'Original Source' matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much moreWhether you're new to marketing or a seasoned pro, this book gives you a crystalclear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposalfrom the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and moreso you can succeed wildly, exceed all your expectations, and overdeliver every time.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of the book 'Overdeliver'? A: The book focuses on building a sustainable business through effective direct response marketing strategies, emphasizing the importance of maximizing revenue and customer relationships.
- Q: Who is the author of 'Overdeliver'? A: The author is Brian Kurtz, who has nearly four decades of experience in direct marketing.
- Q: What can I learn from 'Overdeliver'? A: Readers can learn about the four pillars of being extraordinary, the significance of original sources, characteristics of successful copywriters, and how to effectively track marketing metrics.
- Q: Is 'Overdeliver' suitable for beginners in marketing? A: Yes, the book is designed to be accessible for both newcomers and seasoned marketing professionals, offering valuable insights for all experience levels.
- Q: What are the key principles discussed in the book? A: Key principles include the importance of customer service in marketing, tracking essential metrics, and understanding the relationship between lists, offers, and copy.
- Q: How many pages does 'Overdeliver' have? A: The book has a total of 312 pages.
- Q: What type of binding does 'Overdeliver' have? A: This edition of 'Overdeliver' is bound in hardcover.
- Q: When was 'Overdeliver' published? A: The book was published on April 9, 2019.
- Q: What is the condition of the book? A: The book is brand new.
- Q: How does 'Overdeliver' help with multichannel marketing? A: The book discusses the critical importance of multichannel marketing, helping readers understand how to integrate various channels for maximum effectiveness.