Packaging: Design Successful Packaging For Specific Customer Groups (Demographics)

Packaging: Design Successful Packaging For Specific Customer Groups (Demographics)

In Stock
SKU: SONG2940361711
Brand: Rockport Publishers
$18.51
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

The first book to explore the vital, commercial relationship between design, marketing, and the target audience.DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the what? and why? of design, DemoGraphics: Packaging dissects the who?Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socioeconomic group, disposable income, profession, and shopping habits.Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, usercentered design.Explores designs that work for target groups, together with casestudy evidence, color wheels, materials and typeface choices. Unique mix of theory, showcase designs, research, statistics, and hard evidence. Loaded with hundreds of illustrations and featuring a hardcover format with tabbed dividers.**North American Rights Only**

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed