Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range),Used

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range),Used

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SKU: SONG2940411417
UPC: 9782940411412
Brand: Brand: Fairchild Books
Condition: Used
$61.38
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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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