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Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I enjoyed the content of this book, especially the historical context it provides about campaign advertising. However, I felt some sections could use a refresh given how quickly things change in media. Still, it’s a solid addition for my political science coursework!
J
James O'Connor
Great Content, But Somewhat Dated
I enjoyed the content of this book, especially the historical context it provides about campaign advertising. However, I felt some sections could use a refresh given how quickly things change in media. Still, it’s a solid addition for my political science coursework!
J
James O'Connor
Great Content, But Somewhat Dated
I enjoyed the content of this book, especially the historical context it provides about campaign advertising. However, I felt some sections could use a refresh given how quickly things change in media. Still, it’s a solid addition for my political science coursework!
S
Sophia Chen
Insightful Read on Campaign History
I just finished reading the 3rd edition of 'Packaging the Presidency' and found it absolutely enlightening. The author dives deep into the evolution of presidential campaign advertising, and I appreciated the critical analysis of strategies used over the decades. This is a must-read for anyone interested in politics or media studies!
S
Sophia Chen
Insightful Read on Campaign History
I just finished reading the 3rd edition of 'Packaging the Presidency' and found it absolutely enlightening. The author dives deep into the evolution of presidential campaign advertising, and I appreciated the critical analysis of strategies used over the decades. This is a must-read for anyone interested in politics or media studies!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
