Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition,Used

Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition,Used

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Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Packaging The Presidency'? A: 'Packaging The Presidency' primarily examines the history and impact of presidential campaign advertising in the United States, detailing its evolution from early political songs to modern television advertising.
  • Q: Who is the author of this book? A: The book is authored by Kathleen Hall Jamieson, a noted political critic and scholar.
  • Q: How many pages does the book contain? A: The book contains a total of 608 pages.
  • Q: What edition of the book is available? A: This is the third edition of 'Packaging The Presidency', which has been completely updated.
  • Q: When was 'Packaging The Presidency' published? A: 'Packaging The Presidency' was published on June 20, 1996.
  • Q: What topics are covered in the book regarding political advertising? A: The book covers the historical development of political advertising, laws governing it, and current public concerns about the nature of political ads.
  • Q: What type of binding does this book have? A: The book is available in paperback binding.
  • Q: Is the book in new condition? A: Yes, the book is available in new condition.
  • Q: Can this book help in understanding modern political campaigns? A: Yes, it provides insights into how political advertising has evolved and its implications for modern political campaigns.
  • Q: What age group is this book suitable for? A: 'Packaging The Presidency' is suitable for adults and students interested in political science, advertising, and American history.