Passions Within Reason: The Strategic Role of the Emotions,Used

Passions Within Reason: The Strategic Role of the Emotions,Used

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SKU: SONG0393960226
Brand: W. W. Norton & Company
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In this book, I make use of an idea from economics to suggest how noble human tendencies might not only have survived the ruthless pressures of the material world, but actually have been nurtured by them. The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of selfinterest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues selfinterest is doomed to fail.

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