Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments),New

Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments),New

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SKU: DADAX026252614X
Brand: MIT Press
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How business appropriated the pastoral landscape, as seen in the corporate campus, the corporate estate, and the office park.By the end of the twentieth century, America's suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise.These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into lowdensity, autodependent peripheries, and the pastoralin the form of leafy residential suburbstriumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb's aesthetics and moral code. Like the lawnproud suburban homeowner, corporations understood a pastoral landscape's capacity to communicate identity, status, and rightmindedness.Mozingo distinguishes among three forms of corporate landscapesthe corporate campus, the corporate estate, and the office parkand examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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