Title
Patient Relationship Management: CRM in der Life Sciences Industrie (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Das Marketing in der Pharma, Diagnostika und MedizinprodukteIndustrie erfhrt augenblicklich einen tiefgreifenden Strukturwandel. Der Fokus der MarketingStrategen richtet sich nun verstrkt auf den einzelnen Patienten/Konsumenten. Badenhoop/Ryf zeigen, wie diese Herausforderungen durch vllig neue Marketingstrategien und den Einsatz von ITuntersttzten Kundenplattformen wie Call Center und Internet gemeistert werden knnen. Book Description Effektive Konsumentenorientierung mit CRM From the Back Cover Das Marketing in der Pharma, Diagnostika und MedizinprodukteIndustrie erfhrt augenblicklich einen tiefgreifenden Strukturwandel. Wurden in der Vergangenheit auerhalb des OTCMarktes fast ausschlielich die rzte und Apotheker angesprochen, so wird der Fokus der MarketingStrategen nun verstrkt auch auf den einzelnen Patienten/Konsumenten gerichtet. Daraus resultiert, dass das Beziehungsmanagement zum Patienten in Zukunft ein integraler Bestandteil der Unternehmensstrategie werden muss, was einer fundamentalen Neuausrichtung fr die meisten Unternehmen entspricht. Die Herausgeber Rolf Badenhoop, Balz Ryf und ein herausragendes Autorenteam zeigen auf, wie diese Herausforderungen durch vllig neue Marketingstrategien und durch den Einsatz von ITuntersttzten Kundenplattformen wie Call Center und Internet gemeistert werden knnen. 'Patient Relationship Management' richtet sich an Geschftsfhrer, Marketingleiter und Leiter Business Development aus der Pharma, Diagnostika und MedizinprodukteIndustrie, Unternehmens und Marketingberater sowie Experten in Verbnden (Industrie, rzte, Apotheken) und Gesundheitspolitik. About the Author Dr. Rolf Badenhoop ist Mediziner und Vice President bei der Cap Gemini Ernst & Young Consulting GmbH, Bad Homburg. Dr. Balz Ryf ist Betriebswirtschaftler und Principal bei der Cap Gemini Ernst & Young Schweiz AG, Bern/Basel.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.