Title
Paul Rand,Used
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Paul Rand (191496) was a pioneering figure in American graphic design. Adopting what he called a 'problemsolving' approach, he drew on the ideas of European avantgarde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history.Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is mediumdriven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What is the main focus of the book 'Paul Rand'? A: The book 'Paul Rand' focuses on the key published and proposed works of the renowned graphic designer Paul Rand, exploring his contributions to advertising, publishing, and corporate identity.
- Q: Who is the author of the book? A: The book is authored by Steven Heller, who is a well-known design writer and educator.
- Q: When was 'Paul Rand' published? A: The book was published on August 29, 2000.
- Q: What is the condition of the book? A: The book is listed in 'Very Good' condition, indicating it has been well cared for.
- Q: What type of binding does the book have? A: The book features a paperback binding.
- Q: How many pages are in the book? A: The book contains 256 pages.
- Q: Is there any special edition of the book? A: Yes, this is the 'First Edition' of the book.
- Q: What features does this book include? A: The book includes features such as mint condition, same-day dispatch for orders received before noon, guaranteed packaging, and a no-quibbles return policy.
- Q: Who contributed to the book aside from the author? A: The book includes contributions from Armin Hofmann, who wrote the foreword, and George Lois, who provided an introduction.
- Q: What is Paul Rand known for? A: Paul Rand is known for his pioneering work in American graphic design and his distinctive graphic language that synthesized European avant-garde art movements.