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Payback: Reaping the Rewards of Innovation,Used
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If you're like most people, you bet your career and company on innovationbecause you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success.Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curvewhich tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service?Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business modelsintegrator, orchestrator, and licensereach of which balances risk and reward differently.The authors then present a short list of decisions and activities that you must makenot delegateto achieve a high return on innovation. You won't find facile answers in Paybackbut you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
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