Title
Peace Love Yoga: The Politics of Global Spirituality,Used
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Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "selfcare," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story.The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and globalcapitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeuticallyfocused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place.Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across tshirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.
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- Q: How many pages does this book have? A: This book has two hundred and twenty-four pages. It's a paperback edition, making it easy to handle and read.
- Q: What are the dimensions of 'Peace Love Yoga'? A: The book measures six point one inches in length, zero point seventy-one inches in width, and nine point one inches in height.
- Q: Who is the author of this book? A: The author is Andrea R. Jain. She explores the intersections of global spirituality and neoliberal capitalism in this work.
- Q: What genre is 'Peace Love Yoga'? A: The book falls under the category of Free Enterprise and Capitalism. It examines spiritual practices in a capitalist context.
- Q: Is this book suitable for beginners in spirituality? A: Yes, this book is accessible to beginners. It articulates complex themes in an engaging way, making it relatable for new readers.
- Q: How does the book address the concept of self-care? A: The book discusses self-care as a popular trope in the narrative of spiritual identity. It critiques how this concept is marketed in contemporary culture.
- Q: Can this book be used for academic purposes? A: Yes, it is suitable for academic study. The author engages with both popular and academic discourse on spirituality and capitalism.
- Q: What themes are explored in 'Peace Love Yoga'? A: The book explores themes like personal growth, commodification of spirituality, and the relationship between spirituality and neoliberal capitalism.
- Q: Is there a conclusion about yoga gurus in the book? A: Yes, the book analyzes two divergent yoga gurus who embody entrepreneurial and global-capitalist ideals. This sheds light on the commercialization of spirituality.
- Q: How should I store this book? A: Store the book in a cool, dry place away from direct sunlight. This will help preserve its quality and prevent wear and tear.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book within the specified return period. Make sure it's in original condition to qualify for a full refund.
- Q: What if my book arrives damaged? A: If it arrives damaged, contact customer support immediately. They will assist you with the return or replacement process.
- Q: Are there any specific care instructions for the book? A: No special care instructions are needed. Just handle it gently and keep it away from moisture to maintain its condition.
- Q: Does this book feature any illustrations? A: No, the book does not include illustrations. It focuses on textual analysis and discussion of themes related to spirituality.
- Q: Is this book appropriate for all ages? A: The book is intended for an adult audience. It discusses complex themes that may not be suitable for younger readers.
- Q: How does the author view commodification of spirituality? A: The author suggests that commodification of spirituality is often presented as countercultural but is deeply intertwined with mainstream capitalism.