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People and Computers XIX The Bigger Picture: Proceedings of HCI 2005 (BCS Conference),Used
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As a new medium for questionnaire delivery, the Internet has the potential to revolutionize the survey process. Online (Webbased) questionnaires provide several advantages over traditional survey methods in terms of cost, speed, appearance, flexibility, functionality, and usability [Bandilla et al. 2003; Dillman 2000; Kwak & Radler 2002]. Onlinequestionnaires can provide many capabilities not found in traditional paperbased questionnaires: they can include popup instructions and error messages; they can incorporate links; and it is possible to encode difficult skip patterns making such patterns virtually invisible to respondents. Despite this, and the emergence of numerous tools to support onlinequestionnaire creation, current electronic survey design typically replicates the lookandfeel of pap based questionnaires, thus failing to harness the full power of the electronic survey medium. A recent environmental scan of onlinequestionnaire design tools found that little, if any, support is incorporated within these tools to guide questionnaire design according to bestpractice [Lumsden & Morgan 2005]. This paper briefly introduces a comprehensive set of guidelines for the design of onlinequestionnaires. It then focuses on an informal observational study that has been conducted as an initial assessment of the value of the set of guidelines as a practical reference guide during onlinequestionnaire design. 2 Background Onlinequestionnaires are often criticized in terms of their vulnerability to the four standard survey error types: namely, coverage, nonresponse, sampling, and measurement errors.
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