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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
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All those who work with images will find this introduction to the principles of visual perception invaluable. The text covers memory and association: space, time, color, contours, illusions, ambiguity, and personality factors. Dr. Zakia incorporates ideas and principles from a variety of disciplines that are highly relevant to photography and imaging, and shows how they can be applied for greatest artistic effect. The text itself is highly visual with over 250 illustrations from disparate media, including the works of such photographers as Edward Weston, Henri CartierBresson, August Sander, and Barbara Morgan, as well as digital images and popular advertisements.Dr. Zakia demonstrates how the eye organizes information through a wide variety of images including: photographs, paintings, sculptures, moving images, video, animation, digital imaging, computer displays, and multimedia. With an uptodate discussion of such topics as subliminals and morphics, anyone creating visual images will benefit from this approach to perception. Each chapter concludes with a series of handson exercises. Although addressed to photographers and graphic designers, Perception and Imaging is intended for anyone seriously concerned in the shaping or making of visual messages and visual environments. All have a common purpose visual communication and expression.
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