Title
Perennial Seller: The Art of Making and Marketing Work that Lasts,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
The book that Inc. says 'every entrepreneur should read' and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: Rick Rubin, producer for Adele, JayZ, and the Red Hot Chili Peppers, who teaches his artists to push past shortterm thinking and root their work in longterm inspiration. Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.Holiday reveals that the key to success for many perennial sellers is that their creators dont distinguish between the making and the marketing. The products purpose and audience are in the creators mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'Perennial Seller' by Ryan Holiday? A: The main theme of 'Perennial Seller' is understanding how creative works endure over time and how to market them effectively to achieve longevity.
- Q: Who is the author of 'Perennial Seller'? A: 'Perennial Seller' is authored by Ryan Holiday, a bestselling author and marketer known for his insights on creativity and marketing.
- Q: What type of binding does 'Perennial Seller' have? A: 'Perennial Seller' is available in hardcover binding, which provides durability and a premium feel.
- Q: How many pages are in 'Perennial Seller'? A: 'Perennial Seller' contains 256 pages of insightful content on creativity and marketing.
- Q: What can I learn from the case studies in 'Perennial Seller'? A: The case studies in 'Perennial Seller' illustrate how successful creators like Rick Rubin and Tim Ferriss achieve lasting success through long-term thinking and audience engagement.
- Q: When was 'Perennial Seller' published? A: 'Perennial Seller' was published on July 18, 2017.
- Q: Is 'Perennial Seller' suitable for entrepreneurs? A: Yes, 'Perennial Seller' is highly recommended for entrepreneurs as it provides valuable insights into creating and marketing works that stand the test of time.
- Q: What is the ISBN of 'Perennial Seller'? A: The ISBN for 'Perennial Seller' is 978-0714875026.
- Q: Does 'Perennial Seller' provide practical tips for marketing? A: Yes, 'Perennial Seller' offers practical tips for marketing creative works effectively to ensure they reach and resonate with their intended audience.
- Q: What genre does 'Perennial Seller' fall under? A: 'Perennial Seller' falls under the genre of creativity and marketing, offering insights for artists, authors, and marketers alike.