Personalized Print in Europe: Personalized print produced by printing companies,Used

Personalized Print in Europe: Personalized print produced by printing companies,Used

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SKU: DADAX3847329642
Brand: LAP Lambert Academic Publishing
Condition: New
$89.86
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The study focused on the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing when producing personalized jobs, and how the market for personalized printing in Europe differs from that in the US. Personalization is a marketing tactic in which various media channels are used to send a personalized message to a consumer or client based on their interests. Personalized printone media channel that can be used in the marketing mixis divided among different applications such as mail merge, transactional print, versioning, moderate personalized print and highly personalized print. An online survey was distributed to printing companies across Europe via the International Confederation of Printing and Allied Industries (Intergraf). A total of 37 printing companies participated in this study.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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