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Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and mediasaturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fastgrowing social network media. Packed with vivid illustrations and realworld examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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