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Persuasion: Social Influence and Compliance Gaining,New
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Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in realworld settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, uptodate research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.Instructors can also use the book?s downloadable test bank, instructor?s manual, and PowerPoint slides in preparing course material.
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- Q: What is the main focus of 'Persuasion: Social Influence and Compliance Gaining'? A: The book focuses on the theories and models of persuasion, emphasizing their application in real-world contexts such as advertising, marketing, politics, and interpersonal relationships.
- Q: Who is the author of this book? A: The author of 'Persuasion: Social Influence and Compliance Gaining' is Robert H. Gass.
- Q: How many pages does this book have? A: The book contains a total of 450 pages.
- Q: What edition of the book is currently available? A: This is the sixth edition of 'Persuasion: Social Influence and Compliance Gaining'.
- Q: When was this book published? A: The book was published on February 16, 2018.
- Q: Is there any supplementary material available for instructors? A: Yes, instructors can access a downloadable test bank, instructor’s manual, and PowerPoint slides to assist in preparing course material.
- Q: What is the format of this book? A: The book is available in paperback format.
- Q: Who would benefit from reading this book? A: Undergraduate students studying communication, psychology, advertising, and marketing will find this book particularly beneficial.
- Q: Does the book cover digital and social media topics? A: Yes, the new edition includes an expanded discussion on digital and social media, along with up-to-date research.
- Q: What are some of the key topics discussed in the book? A: Key topics include credibility, personality, deception, motivational appeals, visual persuasion, and ethics in the context of persuasion.