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Persuasion: Theory And Research
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Persuasion: Theory And Research, Third Edition Is A Comprehensive Overview Of Socialscientific Theory And Research On Persuasion. Written In A Clear And Accessible Style That Assumes No Special Technical Background In Research Methods, The Third Edition Has Been Thoroughly Revised To Reflect Developments In Persuasion Studies. New Discussions Of Subjects Such As Reactance And The Use Of Narratives As Vehicles For Persuasion, Revised Treatments Of The Theories Of Reasoned Action And Planned Behavior, And Two New Chapters On Social Judgment Theory And Stage Models Provide Your Students With The Most Current Work On Persuasion In A Clear, Straightforward Manner. In This Edition, Author Daniel J. O'Keefe Has Given Special Attention To The Importance Of Adapting (Tailoring) Messages To Audiences To Maximize Persuasiveness. Each Chapter Has A Set Of Review Questions To Guide Students Through The Chapters Material And Quickly Master The Concepts Being Introduced.
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- Q: What is the main focus of 'Persuasion: Theory and Research'? A: 'Persuasion: Theory and Research' provides a comprehensive overview of social-scientific theories and research related to persuasion, emphasizing clear and accessible explanations.
- Q: Who is the author of this book? A: The author of 'Persuasion: Theory and Research' is Daniel J. O′Keefe.
- Q: How many pages does this book have? A: 'Persuasion: Theory and Research' contains 408 pages.
- Q: What edition of the book is currently available? A: The book is available in its third edition, which has been thoroughly revised to reflect recent developments in persuasion studies.
- Q: What topics are covered in the third edition? A: The third edition includes discussions on reactance, narratives in persuasion, theories of reasoned action and planned behavior, as well as chapters on social judgment theory and stage models.
- Q: Is this book suitable for beginners in research methods? A: Yes, the book is written in a clear style that assumes no special technical background in research methods, making it suitable for beginners.
- Q: What is the binding type of this book? A: 'Persuasion: Theory and Research' is available in paperback binding.
- Q: When was this edition published? A: The third edition of the book was published on March 19, 2015.
- Q: Does the book contain review questions? A: Yes, each chapter includes a set of review questions to help students master the concepts presented.
- Q: What is the condition of the book being sold? A: 'Persuasion: Theory and Research' is being sold as a new item.