Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts,New

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts,New

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SKU: DADAX081441785X
Brand: Amacom
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Most people find proposal writing to be tedious and timeconsumingand their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a yes on your next bid. Thats why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing handson guidance for crafting powerful proposals and RFPs.In Persuasive Business Proposals, he shares the same insights with youteaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. Youll learn how to: attract prospects attention and speak to their needs; ask essential questions for qualifying opportunities; power up cover letters and executive summaries; overcome value paranoia; incorporate proof into a proposal; and write winning renewal contracts.With clear instructions as well as beforeandafter samples, the third edition of Persuasive Business Proposals takes you stepbystep through a highly effective process for writing customized packages that capture new business.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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