Title
Persuasive Communication,Used
Delivery time: 8-12 business days (International)
A vast literature now exists on persuasive messages and their effects; however, most reviews of this literature reflect either the contributions of communication scholars or those from social psychologists. Providing a cogent, thoughtful integration of research from both fields, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories of persuasion.Adopting a broad definition of persuasion, the book examines several original avenues of persuasion research. With rare insight, the author reviews essential characteristics of persuasion and discusses how these characteristics are effectively used in persuasive transactions. Each chapter describes a typical study in the research area, summarizes the most important findings, and draws substantive conclusions about the relevant literature. Traditional theories are thoroughly reviewed at points where they inform the discussion of a particular substantive issue, rather than being presented in rote fashion.Ideally structured for course work, the book defines several essential concepts and draws distinctions among types of persuasive activity, reviews the research methods most common to persuasion investigations, and considers the conditions under which attitudes predict behavior and behaviors affect attitudes. Core features of persuasive transactions, including the characteristics of persuasive messages, the important characteristics of message receivers, and persuasive settings are later explored. The author then examines contemporary models of persuasive communication: socialcognitive models, models of interpersonal influence, and models that have been effectively applied in media influence campaigns.Intended for students who have a basic understanding of quantitative research methods in the social sciences, this volume is ideal as a primary text for upperlevel undergraduate as well as firstyear graduate courses in persuasion. It illuminates the work of scholars in communication and social psychology, and is useful for professionals in legal fields, advertising, marketing, and politics, as it provides specific examples from each of these areas and examines models that can be easily applied.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.