Title
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? Yes, they can, says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase Captology (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thoughtprovoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people s attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
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- Q: How many pages does the book have? A: This book has three hundred twelve pages. It provides an in-depth exploration of persuasive technology and its impact.
- Q: What is the binding type of this book? A: The book is available in paperback binding. This makes it lightweight and easy to carry.
- Q: What are the dimensions of the book? A: The book measures seven point fifty-two inches in length, zero point seventy-one inches in width, and nine point twenty-one inches in height. These dimensions make it a standard size for a paperback.
- Q: Who is the author of this book? A: The author of the book is Dr. B.J. Fogg. He is the director of the Persuasive Technology Lab at Stanford University.
- Q: What genre does this book belong to? A: This book belongs to the motivational genre. It discusses how technology can influence thoughts and behaviors.
- Q: How can I use the insights from this book? A: You can apply the insights by understanding how technology can persuade and motivate behavior changes. This can be useful for designers, marketers, and researchers.
- Q: Is this book suitable for beginners in technology? A: Yes, this book is suitable for beginners. It provides foundational knowledge about persuasive technology and its applications.
- Q: What age group is this book intended for? A: This book is intended for adults and young adults interested in technology and psychology. It addresses complex ideas in a comprehensible manner.
- Q: How do I care for this book? A: To care for the book, keep it in a dry place and avoid exposing it to moisture. Handle it gently to avoid wear and tear.
- Q: Is there a specific way to store this book? A: Yes, store the book upright on a shelf or in a bookcase. This helps maintain its shape and prevents damage.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. It’s important to address any issues promptly.
- Q: Can I return this book if I don't like it? A: Yes, you can return the book if you are unsatisfied. Check the seller's return policy for specific guidelines and timeframes.
- Q: What makes this book different from others on technology? A: This book focuses specifically on the persuasive aspects of technology, which is less commonly addressed in other technology books. It combines research with practical examples.
- Q: Is this book recommended for marketers? A: Yes, this book is highly recommended for marketers. It offers insights into how technology can influence consumer behavior.
- Q: How does this book approach the topic of digital influence? A: The book explores digital influence by discussing how various technologies can change attitudes and behaviors. It raises important ethical questions.