Physicians' Adoption of Pharmaceutical EDetailing: ROI and Metrics: How can Edetailing help Pharmaceutical Industry brands pro,Used

Physicians' Adoption of Pharmaceutical EDetailing: ROI and Metrics: How can Edetailing help Pharmaceutical Industry brands pro,Used

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SKU: DADAX3838399978
Brand: LAP Lambert Academic Publishing
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Fadi Alkhateeb is considered one of few experts who specialize in Pharmaceutical EMarketing field. Dr. Alkhateeb currently works as Assistant Professor of Pharmaceutical Marketing in University of Charleston School of Pharmacy/USA. Dr. Alkhateeb believes that understanding each segment's needs and preferences is key to determining the right approach to e detailing and offering the information and services that a particular segment values most. In this book, Dr. Alkhateeb explains key factors that influence physicians' adoption of edetailing (Age, gender, years of practice, specialty, attitudes, academic affiliation, volume of prescription, gifts as incentive, practice setting size, peer influence, and relative advantage). Moreover, this book will demonstrate how to maximize the impact of eDetailing on the sales process and how to effectively target the right physician audience and finally this book explores physician perceptions and attitudes toward edetailing, as well as behaviors related to edetailing use among physicians like frequency, length of edetailing use and the extent of physicians' involvement in e detailing.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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