Physicians, Pharmaceutical Retailers & Wholesalers Behaviour: Importance in Pharmaceutical Marketing,Used

Physicians, Pharmaceutical Retailers & Wholesalers Behaviour: Importance in Pharmaceutical Marketing,Used

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SKU: DADAX3659198560
Brand: LAP Lambert Academic Publishing
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This book strives to build concepts by discussing the physicians, pharmaceutical retailers and wholesalers responses to marketing activities of drug companies. The pharmaceutical sector is a cornerstone of the Indian Economy. The Indian pharmaceutical industry is playing a key role in promoting and sustaining development in the vital field of medicines. The book provides an indepth understanding of the physicians, pharmaceutical retailers and wholesalers behaviour the heart of pharmaceutical marketing. It covers important material that is often missing in physicians and pharmacists behavior texts. The management students, pharmaceutical marketers, researchers and professionals working in the area of pharmaceutical marketing would find this book as useful reference.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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