Title
PlaceboEffekte im Marketing: Zur Abhngigkeit des Produktnutzens von MarketingManahmen (MarketingManagement) (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Anja Fell befasst sich mit dem Produktnutzen als zentralem Analysekonzept von Austauschprozessen und stellt unterschiedliche Konzepte den Erkenntnissen der PlaceboForschung im MarketingKontext gegenber. In zwei experimentellen Studien zeigt sie, dass auch die Marke die Wirkung eines Produktes mitbestimmen kann. Review "[Das Buch] berzeugt durch eine sehr gute Strukturierung, eine auerordentliche Leseorientierung und durch die hchst relevanten Ergebnisse." transfer Werbeforschung & Praxis, 42010 From the Back Cover Das Phnomen des PlaceboEffektes ist bereits seit der Antike bekannt, die wissenschaftliche Forschung im Bereich der Medizin befasst sich seit Anfang des 20. Jahrhunderts mit dem PlaceboEffekt. Vor wenigen Jahren sind PlaceboEffekte als Forschungsgegenstand der Marketingwissenschaft entdeckt worden. Anja Fell befasst sich mit dem Produktnutzen als zentralem Analysekonzept von Austauschprozessen und stellt unterschiedliche Konzepte den Erkenntnissen der PlaceboForschung im MarketingKontext gegenber. In zwei experimentellen Studien zeigt sie, dass auch die Marke die Wirkung eines Produktes mitbestimmen kann. About the Author Dr. Anja Fell ist wissenschaftliche Mitarbeiterin von Prof. Dr. Alfred Ku und Prof. Dr. Michael Kleinaltenkamp am MarketingDepartment der Freien Universitt Berlin.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.