Title
Planung und Implementierung integrierter Marketingkommunikation mit den Leitinstrumenten Werbung und Sportsponsoring (German Edi,Used
Delivery time: 8-12 business days (International)
Product Description Philip Stockmann erarbeitet ein Planungs und Implementierungsmodell, das die schrittweise, prozessuale Gegenstrom sowie Integrationsplanung und implementierung ermglicht. Der Autor schliet damit eine wichtige Lcke im Konzept der integrierten Marketingkommunikation. From the Back Cover Der Marketingansatz der Integration aller Kommunikationsinstrumente einer Organisation hat sich in den letzten Jahren immer mehr etabliert, um den Zielgruppen den Mehrwert zu vermitteln. Die wissenschaftliche Aufarbeitung des Konzepts der integrierten Marketingkommunikation ist allerdings noch lngst nicht abgeschlossen. Philip Stockmann erarbeitet ein Planungs und Implementierungsmodell, das die schrittweise, prozessuale Gegenstrom sowie Integrationsplanung und implementierung ermglicht. Er entwickelt zunchst einen Ansatz zur Gruppierung von Kommunikationsinstrumenten mit Hilfe eines Beziehungsportfolios. Ausgehend von der erstellten identittsbasierten Unternehmens/Markenkonzeption leitet er anschlieend die relevanten Rahmenbedingungen und notwendigen organisatorischen Voraussetzungen fr die integrierte Planung und Implementierung ab. Der Autor schliet damit eine wichtige Lcke im Konzept der integrierten Marketingkommunikation. About the Author Dr. Philip Stockmann promovierte bei Prof. Dr. Arnold Hermanns am Lehrstuhl fr Allgemeine Betriebswirtschaftslehre, insbesondere Marketing, der Universitt der Bundeswehr Mnchen. Er ist als Fernsehredakteur im Einsatzkamerateam der Bundeswehr ttig.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.