Title
Play Bigger: How Pirates, Dreamers, And Innovators Create And Dominate Markets
Delivery time: 8-12 business days (International)
The Founders Of A Respected Silicon Valley Advisory Firm Study Legendary Categorycreating Companies And Reveal A Groundbreaking Discipline Called Category Design.Winning Today Isnt About Beating The Competition At The Old Game. Its About Inventing A Whole New Gamedefining A New Market Category, Developing It, And Dominating It Over Time. You Cant Build A Legendary Company Without Building A Legendary Category. If You Think That Having The Best Product Is All It Takes To Win, Youre Going To Lose.In This Farsighted, Pioneering Guide, The Founders Of Silicon Valley Advisory Firm Play Bigger Rely On Data Analysis And Interviews To Understand The Inner Workings Of Category Kings Companies Such As Amazon, Salesforce, Uber, And Ikeathat Give Us New Ways Of Living, Thinking Or Doing Business, Often Solving Problems We Didnt Know We Had.In Play Bigger, The Authors Assemble Their Findings To Introduce The New Discipline Of Category Design. By Applying Category Design, Companies Can Create New Demand Where None Existed, Conditioning Customers Brains So They Change Their Expectations And Buying Habits. While This Discipline Defines The Tech Industry, It Applies To Every Kind Of Industry And Even To Personal Careers.Crossing The Chasm Revolutionized How We Think About New Products In An Existing Market. The Innovators Dilemma Taught Us About Disrupting An Aging Market. Now, Play Bigger Is Transforming Business Once Again, Showing Us How To Create The Market Itself.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main premise of 'Play Bigger'? A: 'Play Bigger' explores the concept of category design, where companies create and dominate new market categories rather than just competing in existing ones.
- Q: Who are the authors of this book? A: The book is authored by Al Ramadan, along with his co-founders at the Silicon Valley advisory firm Play Bigger.
- Q: What industries can benefit from the concepts in 'Play Bigger'? A: While it focuses on the tech industry, the principles of category design can be applied to various industries and even personal career development.
- Q: How does 'Play Bigger' differ from other business strategy books? A: 'Play Bigger' introduces the new discipline of category design, emphasizing the creation of new demand and market categories instead of merely improving existing products.
- Q: What notable companies are mentioned in the book? A: The book discusses successful companies like Amazon, Salesforce, Uber, and IKEA, highlighting how they became category kings.
- Q: Is 'Play Bigger' suitable for entrepreneurs? A: 'Play Bigger' is highly relevant for entrepreneurs, as it provides insights into how to establish and dominate a new market category.
- Q: What are the key takeaways from 'Play Bigger'? A: The key takeaways include understanding the importance of category design, how to create new demand, and the strategic steps to dominate a market.
- Q: What format is 'Play Bigger' available in? A: 'Play Bigger' is available in hardcover format, making it durable for readers who prefer physical books.
- Q: How many pages does 'Play Bigger' have? A: 'Play Bigger' contains a total of 272 pages.
- Q: When was 'Play Bigger' published? A: 'Play Bigger' was published on June 14, 2016.