Political Campaign Communication: Principles And Practices (Communication, Media, And Politics)

Political Campaign Communication: Principles And Practices (Communication, Media, And Politics)

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Political Campaign Communication: Principles And Practice, Ninth Edition Uses A Speechcommunication Perspective To Examine How Elective Politics Contributes To Our Knowledge And Understanding Of The Electoral Process. Through Historical And Contemporary Examples, This Book Offers Readers A Realistic Understanding Of The Strategic And Tactical Communication Choices Candidates And Their Managers Make As They Wage The Campaign.Updates To The Ninth Edition Include:Two Completely New Chapters Chapter 6 And Chapter 13 Discuss Ethical Considerations Of Political Campaign Communication And The Practice Of Contemporary Journalism In Todays Campaigns. Political Campaign Communication From The Groundbreaking 2016 Presidential Election. Expanded Material On Use And Tactics Of Social Media, New Platforms And Communication Technologies.One Of The Most Comprehensive And Consistently Updated Volumes Available On The Subject, The Ninth Edition Of Political Campaign Communication: Principles And Practice Traces Political Communication From Its Roots In Public Speeches And Campaign Whistlestops To The Current Explosion Of Information In The Viral Hothouse Of Social Media, Making It Essential Reading For Students In Communication And Political Science Courses.

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Frequently Asked Questions

  • Q: What is the main focus of 'Political Campaign Communication: Principles and Practices'? A: This book examines political campaign communication through a speech-communication perspective, focusing on how electoral politics influences our understanding of the electoral process.
  • Q: What new topics are covered in the Ninth Edition of this book? A: The Ninth Edition includes two new chapters discussing ethical considerations in political campaign communication and the role of contemporary journalism, alongside expanded content on social media tactics and communication technologies.
  • Q: How many pages does the book have? A: The book contains 416 pages, providing a comprehensive overview of political campaign communication.
  • Q: Who is the author of this book? A: The book is authored by Robert E. Denton Jr., a noted expert in the field of communication.
  • Q: When was this edition published? A: The Ninth Edition was published on July 19, 2019.
  • Q: What type of binding does the book have? A: This book is available in a paperback binding, making it convenient for reading and handling.
  • Q: What condition is the book in if listed as 'Very Good'? A: A 'Very Good' condition indicates that the book has been well cared for, showing minimal signs of wear and tear, and is in great shape for reading.
  • Q: Is this book suitable for students in communication courses? A: Yes, this book is essential reading for students in both communication and political science courses, providing valuable insights into campaign communication.
  • Q: What makes this book a comprehensive resource on political communication? A: Its detailed exploration of historical and contemporary examples, combined with updates on current practices in political campaign communication, makes it one of the most comprehensive resources available.
  • Q: Does the book cover the impact of social media on political campaigns? A: Yes, the Ninth Edition expands on the use and tactics of social media, discussing its significant influence on modern political campaigns.