Polling Matters: Why Leaders Must Listen To The Wisdom Of The People

Polling Matters: Why Leaders Must Listen To The Wisdom Of The People

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SKU: SONG0446530646
UPC: 9780446530644
Brand: Grand Central Publishing
Condition: Used
Regular price$12.45
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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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