Porters Konzept generischer Wettbewerbsstrategien: Przisierung und empirische berprfung (German Edition),Used

Porters Konzept generischer Wettbewerbsstrategien: Przisierung und empirische berprfung (German Edition),Used

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Product Description Benjamin Mller erarbeitet Vorschlge zur konzeptionellen Przisierung der generischen Wettbewerbsstrategien und entwickelt ein neuartiges Instrument zur Messung von Porters Strategietypen mittels Kuferbefragung. Dessen Qualitt wird durch eine empirische Pilotstudie besttigt. Die erhobenen Daten nutzt der Autor zur berprfung eines klar definierten Ausschnitts von Porters Argumentationskette. Die Ergebnisse sttzen Porters Thesen zum berdurchschnittlichen Erfolg reiner generischer Wettbewerbsstrategien. From the Back Cover Michael Porters generische Wettbewerbsstrategien sind in der betriebswirtschaftlichen Lehre, Forschung und Praxis verbreitet wie kaum ein anderes Konzept. Wer sich jedoch eingehender mit seinen Texten und der dazu gehrenden Literatur auseinander setzt, stt auf zahlreiche unvollstndig gelste konzeptionelle und methodische Probleme. Benjamin Mller erarbeitet Vorschlge zur konzeptionellen Przisierung der generischen Wettbewerbsstrategien. Aufbauend auf diesem solideren theoretischen Gerst entwickelt er ein neuartiges Instrument zur Messung von Porters Strategietypen mittels Kuferbefragung, dessen Qualitt durch eine im Schweizer Markt fr Orangensaft durchgefhrte empirische Pilotstudie besttigt wird. Die erhobenen Daten nutzt der Autor zur empirischen berprfung eines klar definierten Ausschnitts von Porters Argumentationskette. Die Ergebnisse sttzen Porters Thesen zum berdurchschnittlichen Erfolg reiner generischer Wettbewerbsstrategien. About the Author Dr. Benjamin Mller promovierte bei Prof. Dr. Richard Khn am Institut fr Marketing und Unternehmensfhrung der Universitt Bern. Er ist Strategieanalyst bei PostFinance, dem Finanzdienstleistungsbereich der Schweizerischen Post.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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