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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Studienarbeit aus dem Jahr 2010 im Fachbereich BWL Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule Wismar, Sprache: Deutsch, Abstract: Wie kann ein Unternehmen heute schon entscheiden, welchen Weg es in Zukunft antreten wird? Wie knnen einzelne Geschftszweige eingeordnet werden und wie soll weiter mit ihnen verfahren werden? Ist es berhaupt von Bedeutung solchen Fragen, die fr ein langfristiges Vorgehen stehen, nachzugehen? Die Antwort lautet: Es ist sogar unerlsslich. Im Zeitalter der Globalisierung ist der Wettbewerbsdruck, der auf Unternehmen wirkt, enorm. Wird zu viel an der kurzfristigen Gewinnerzielung und zu wenig am langfristigen Erfolg gearbeitet, kann es schnell zur Verdrngung vom Markt kommen, da nicht alles was fr den Moment Rentabilitt bzw. Gewinn verspricht, auf lange Sicht den Erhalt der Unternehmung garantiert. Das strategische Management bzw. Marketing soll solchen Fehlentscheidungen vorbeugen, indem es eindeutige zukunftsweisende Strategien vorgibt. Eines der wichtigsten Instrumente zur Entwicklung eben dieser langfristigen Vorgehensweisen stellen die Portfolioanalysen dar, weil das Unternehmen mit ihrer Hilfe, die oben gestellten Fragen behandeln" kann. Diese Hausarbeit soll dabei einen vertieften Einblick in die zwei bekanntesten Analysen, das MarktwachstumsMarktanteilsPortfolio und das MarktattraktivittsWettbewerbsvorteilsPortfolio, geben und die Vorgehensweise ebenso wie die Strategieentwicklung genauer beleuchten.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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