Title
Positioning
Delivery time: 8-12 business days (International)
Product Description One Of The Most Important Communication Books I'Ve Ever Read. I Highly Recommend It! Spencer Johnson, Author Of Who Moved My Cheese? And Coauthor Of The One Minute ManagerRies And Trout Taught Me Everything I Know About Branding, Marketing, And Product Management. When I Had The Idea Of Creating A Very Large Thematic Community On The Web, I First Thought Of Positioning David Bohnett, Chairman And Founder Of Geocitiesthe First Book To Deal With The Problems Of Communicating To A Skeptical, Mediablitzed Public, Positioning Describes A Revolutionary Approach To Creating A Position In A Prospective Customer'S Mindone That Reflects A Company'S Own Strengths And Weaknesses As Well As Those Of Its Competitors. Writing In Their Trademark Witty, Fastpaced Style, Advertising Gurus Ries And Trout Explain How To: Make And Position An Industry Leader So That Its Name And Message Wheedles Its Way Into The Collective Subconscious Of Your Marketand Stays There; Position A Follower So That It Can Occupy A Niche Not Claimed By The Leader; And, Avoid Letting A Second Product Ride On The Coattails Of An Established One. Positioning Also Shows You How To: Use Leading Ad Agency Techniques To Capture The Biggest Market Share And Become A Household Name; Build Your Strategy Around Your Competition'S Weaknesses; Reposition A Strong Competitor And Create A Weak Spot; Use Your Present Position To Its Best Advantage; Choose The Best Name For Your Product; Determine Whenand Whyless Is More; And, Analyze Recent Trends That Affect Your Positioning. Ries And Trout Provide Many Valuable Case Histories And Penetrating Analyses Of Some Of The Most Phenomenal Successes And Failures In Advertising History. Revised To Reflect Significant Developments In The Five Years Since Its Original Publication, Positioning Is Required Listening For Anyone In Business Today. About The Author Al Ries Is Chairman Of Ries & Ries, Rowsell, Ga (Www.Ries.Com). Al Reis And Jack Trout Are Undoubtedly The World'S Bestknown Marketing Strategists.Jack Trout Is Chairman Of Trout & Partners, Old Greenwich, Ct (Www.Troutandpartners.Com). Al Reis And Jack Trout Are Undoubtedly The World'S Bestknown Marketing Strategists.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of the book 'Positioning'? A: 'Positioning' primarily focuses on creating a strong brand presence in a competitive market by effectively communicating a company's strengths and weaknesses.
- Q: Who are the authors of 'Positioning'? A: The book 'Positioning' is authored by Al Ries and Jack Trout, who are well-known marketing strategists.
- Q: What type of binding does this edition of 'Positioning' have? A: This edition of 'Positioning' is available in mp3_cd binding.
- Q: When was 'Positioning' published? A: 'Positioning' was published on December 16, 2014.
- Q: What can I learn from 'Positioning'? A: 'Positioning' teaches strategies for market positioning, branding, and effective communication with customers, using case studies and expert insights.
- Q: Is 'Positioning' suitable for beginners in marketing? A: Yes, 'Positioning' is suitable for beginners as it breaks down complex concepts in an accessible manner.
- Q: Are there any case studies included in 'Positioning'? A: Yes, 'Positioning' includes valuable case histories and analyses of successful and failed advertising campaigns.
- Q: What is the key takeaway from 'Positioning'? A: The key takeaway from 'Positioning' is the importance of establishing a unique position in the minds of consumers to gain a competitive advantage.
- Q: Does 'Positioning' cover recent marketing trends? A: Yes, the revised edition of 'Positioning' reflects significant developments and trends in marketing since its original publication.
- Q: Can I use insights from 'Positioning' for digital marketing? A: 'Positioning' provides timeless strategies that can also be adapted for digital marketing and online branding.