Title
Positioning: The Battle for Your Mind,Used
Delivery time: 8-12 business days (International)
The first book to deal with the problems of communicating to a skeptical, mediablitzed public, Positioning describes a revolutionary approach to creating a 'position' in a prospective customer's mindone that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fastpaced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your marketand stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one.Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine whenand whyless is more Analyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main theme of 'Positioning: The Battle for Your Mind'? A: 'Positioning: The Battle for Your Mind' focuses on the challenges of communicating effectively in a crowded marketplace. It introduces the concept of 'positioning' a brand in the minds of consumers to reflect its strengths and differentiate it from competitors.
- Q: Who are the authors of this book? A: The book is authored by Al Ries and Jack Trout, both of whom are well-known marketing strategists and advertising experts.
- Q: What type of readers would benefit from this book? A: This book is ideal for business professionals, marketers, entrepreneurs, and anyone interested in understanding branding and marketing strategies.
- Q: How many pages does the book have? A: The book contains 224 pages.
- Q: Is this book suitable for beginners in marketing? A: Yes, 'Positioning' is written in a clear and engaging style, making it accessible for beginners while also providing valuable insights for experienced marketers.
- Q: What are some key techniques discussed in the book? A: The book discusses techniques such as positioning industry leaders, avoiding coattail effects of established products, and using competitive weaknesses to build strategies.
- Q: When was 'Positioning: The Battle for Your Mind' originally published? A: The book was originally published on December 13, 2000.
- Q: What is the binding type of this book? A: This edition of the book is a paperback.
- Q: Are there any case studies included in the book? A: Yes, the authors provide numerous case studies and analyses of successes and failures in advertising, which illustrate the principles discussed.
- Q: What edition of the book is available? A: The available edition is the first edition.