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Founded in 1903 by architect Josef Hoffmann and designer Koloman Moser, the Wiener Werksttte, or Vienna Workshops, gathered architects, artists and designers committed to making design excellence available to all. As a form, the postcard presented a perfect medium for the transmission of these ideals, and so it was that in 1907 the Werksttte began publishing a series of numbered postcards commemorating holidays, depicting new fashions and documenting the sights of Vienna. All of the major designers who worked for the Wiener Werksttteincluding Josef Hoffmann, Oskar Kokoschka, Egon Schiele, Dagobert Peche, Moriz Jung, Rudolf Kalvach, Mela Koehler and Maria Likarzcontributed to this project, and consequently these postcards constitute an important genre within Wiener Werksttte production. This fully illustrated volume, published for the Neue Galerie's Fall 2010 exhibition of Wiener Werksttte postcards (drawn from the Leonard A. Lauder Collection), is the first catalogue raisonn in English devoted to this fascinating, hitherto littleknown genre.
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