Title
Postmodern Advertising In Japan: Seduction, Visual Culture, And The Tokyo Art Directors Club (Interfaces: Studies In Visual Cult
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In A Study Driven By Stunning Images Of Japanese Advertisements And The Artworks They Quote From, Ory Bartal Offers A Firstofitskind Interpretation Of The Postmodern Genre Of Advertising In Japan, Which Both Shaped And Reflected The New Consumerdriven Culture That Arose During The Bubble Era Of The 1980S And 1990S. Through A Fascinating Tale Of Art Directors And Their Works And Influences, Bartal Shows How This Postmodern Visual Language, Like Postmodernism In Other Streams, Is Distinguished By Its Mlange Of Styles, Blurring Of Boundaries Between Art And Design, And Reliance On Visual And Textual Quotations From Sources Past And Present, Domestic And Foreign. Although This Advertising Culture Partakes Of Global Trends, Bartal Draws Attention To The Varied Local Artistic Sensibilities, Structures Of Thought, And Underlying Practices, Challenging The Oftensimplistic Characterization Of Japaneseness As Being Rooted In A Zen Tradition Of Aesthetic Indirectness And Ambiguity. Combining Multilingual Scholarship With A Wealth Of Information Gleaned Through Years Of Personal Interviews With The Principals Involved, This Is A Truly Original Contribution To The Discussion Of Japanese Art And Advertising As Well As An Insightful Reading Of More General Issues In The Study Of Visual Culture And Media.
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- Q: What is the page count of this book? A: This book has two hundred eighty pages. It provides an in-depth analysis of postmodern advertising in Japan.
- Q: What are the dimensions of this book? A: The book measures seven point zero one inches in length, zero point seven one inches in width, and ten inches in height.
- Q: What type of binding does this book have? A: This book is available in paperback binding. Paperback is often preferred for its portability and flexibility.
- Q: Who is the author of this book? A: The author of this book is Ory Bartal. He explores the relationship between visual culture and advertising in Japan.
- Q: What is the genre of this book? A: This book falls under the Criticism genre. It critically examines visual culture and media in a specific context.
- Q: How does this book contribute to the study of advertising? A: This book offers a unique interpretation of postmodern advertising in Japan. It combines multilingual scholarship with personal interviews.
- Q: Is this book suitable for academic study? A: Yes, this book is suitable for academic study. It provides original contributions to discussions on Japanese art and advertising.
- Q: What themes are explored in this book? A: Themes include visual culture, consumer-driven culture, and the influences of art directors in Japan. It discusses both local and global perspectives.
- Q: Is this book appropriate for casual readers? A: Yes, casual readers may find this book interesting. It combines stunning visuals with insightful commentary on advertising.
- Q: How should I care for this book? A: To care for this book, keep it in a dry place and avoid exposure to direct sunlight. Proper storage will help preserve its condition.
- Q: What is the recommended storage for this book? A: Store this book upright on a shelf to prevent bending. Use a bookend if necessary to keep it stable.
- Q: Can this book be used for teaching purposes? A: Yes, this book can be used for teaching purposes. Its comprehensive analysis makes it a valuable resource for educators.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for such issues.
- Q: Is there a warranty for this book? A: Typically, books do not come with a warranty. However, check the seller's return policy for specific details.
- Q: What are common issues with book orders? A: Common issues include receiving the wrong book or damage during shipping. Contact customer support for assistance with these problems.
- Q: How can I find more books by the same author? A: To find more books by Ory Bartal, search online retailers or check library catalogs. Many bookstores also feature author sections.