Title
Postmodern Advertising In Japan: Seduction, Visual Culture, And The Tokyo Art Directors Club (Interfaces: Studies In Visual Cult
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In A Study Driven By Stunning Images Of Japanese Advertisements And The Artworks They Quote From, Ory Bartal Offers A Firstofitskind Interpretation Of The Postmodern Genre Of Advertising In Japan, Which Both Shaped And Reflected The New Consumerdriven Culture That Arose During The Bubble Era Of The 1980S And 1990S. Through A Fascinating Tale Of Art Directors And Their Works And Influences, Bartal Shows How This Postmodern Visual Language, Like Postmodernism In Other Streams, Is Distinguished By Its Mlange Of Styles, Blurring Of Boundaries Between Art And Design, And Reliance On Visual And Textual Quotations From Sources Past And Present, Domestic And Foreign. Although This Advertising Culture Partakes Of Global Trends, Bartal Draws Attention To The Varied Local Artistic Sensibilities, Structures Of Thought, And Underlying Practices, Challenging The Oftensimplistic Characterization Of Japaneseness As Being Rooted In A Zen Tradition Of Aesthetic Indirectness And Ambiguity. Combining Multilingual Scholarship With A Wealth Of Information Gleaned Through Years Of Personal Interviews With The Principals Involved, This Is A Truly Original Contribution To The Discussion Of Japanese Art And Advertising As Well As An Insightful Reading Of More General Issues In The Study Of Visual Culture And Media.
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- Q: What is the main focus of 'Postmodern Advertising in Japan'? A: The book primarily explores the interpretation of postmodern advertising in Japan, highlighting its influence on consumer culture during the 1980s and 1990s through stunning images and art directors' works.
- Q: Who is the author of this book? A: The author of 'Postmodern Advertising in Japan' is Ory Bartal.
- Q: What topics are covered in the book? A: The book covers topics such as the visual culture of Japanese advertising, the blending of art and design, and the impact of global trends on local artistic sensibilities.
- Q: How many pages does the book have? A: The book contains 280 pages.
- Q: What is the publication date of this book? A: The book was published on January 6, 2015.
- Q: What is the condition of the book? A: The item condition is listed as 'Good'.
- Q: What edition of the book is available? A: This listing is for the first edition of the book.
- Q: Is this book available in different formats? A: The book is currently available in paperback format.
- Q: What category does this book fall under? A: The book falls under the category of 'Criticism'.
- Q: What unique perspectives does the author provide? A: Ory Bartal provides a unique perspective by combining multilingual scholarship with insights from personal interviews with key figures in Japanese advertising.