PostTV: Piracy, CordCutting, and the Future of Television,Used

PostTV: Piracy, CordCutting, and the Future of Television,Used

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SKU: SONG1442614528
Brand: University of Toronto Press
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In the late 2000s, television no longer referred to an object to be watched; it had transformed into content to be streamed, downloaded, and shared. Tens of millions of viewers have "cut the cord," abandoned cable television, tuned into online services like Netflix, Hulu, and YouTube, and also watch pirated movies and programmes at an unprecedented rate. The idea that the Internet will devastate the television and film industry in the same way that it gutted the music industry no longer seems farfetched. The television industry, however, remains driven by outmoded marketbased business models that ignore audience behaviour and preferences.In PostTV, Michael Strangelove explores the viewing habits and values of the posttelevision generation, one that finds new ways to exploit technology to find its entertainment for free, rather than for a fee. Challenging the notion that the audience is constrained by regulatory and industrial regimes, Strangelove argues that cordcutting, digital piracy, increased competition, and new modes of production and distribution are making audiences and content more difficult to control, opening up the possibility of a freer, more democratic, media environment.A followup to the awardwinning Watching YouTube, PostTV is a lively examination of the social and economic implications of a world where people can watch what they want, when they want, wherever they want.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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