Povyshenie konkurentosposobnosti tovarnoy marki molochnoy produktsii: na materialakh Smolenskoy oblasti (Russian Edition),Used

Povyshenie konkurentosposobnosti tovarnoy marki molochnoy produktsii: na materialakh Smolenskoy oblasti (Russian Edition),Used

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SKU: DADAX3848443066
Brand: LAP Lambert Academic Publishing
Condition: New
$102.53
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Tovarnaya marka (ot angl. trade mark, trademark) oboznachenie, sluzhashchee dlya individualizatsii tovarov, vypolnyaemykh rabot ili okazyvaemykh uslug yuridicheskikh ili fizicheskikh lits. Kak element pozitsionirovaniya produkta i obespecheniya prochnogo polozheniya predpriyatiya na rynke, tovarnaya marka imeet isklyuchitel'noe funktsional'noe soderzhanie. Vazhnost' tovarnoy marki mozhno ob"yasnit' sleduyushchimi faktorami: oblegchenie identifikatsii produktsii v soznanii potrebiteley; garantiya togo, chto tovar ili usluga obladayut opredelennym kachestvom; povyshenie otvetstvennosti predpriyatiya za produktsiyu; vmesto sravneniya po tsenam sovremennyy potrebitel' sravnivaet tovarnye marki; prestizh produktsii rastet s rostom obshchestvennogo priznaniya marki; sozdanie otlichitel'nogo obraza produktsii pri segmentatsii rynka; uzhe sozdannaya tovarnaya marka mozhet byt' ispol'zovana pri vnedrenii na rynok novogo produkta (tak nazyvaemoe rasshirenie tovarnoy marki), chto pozvolit sokratit' zatraty na ego iznachal'noe pozitsionirovanie.

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