Power of Google: A study on online advertising exchange,Used

Power of Google: A study on online advertising exchange,Used

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SKU: DADAX3838376250
Brand: LAP Lambert Academic Publishing
Condition: New
Regular price$100.00
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Power of Google is a study of exchange between content providers, advertisers and ad networks in the online advertising industry. It examines the structures, processes and relationships that are critical for exchange to take place. Topics include e.g. selling and pricing of ad inventory, roles of different actors, the supply chain of ads from advertisers to website visitors and relational dilemmas arising from trust, task delegation and asymmetric information.

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