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As science gives us greater control over matter, machines and methods, we must learn to deal with people with increasing effectiveness. Public Relations as a means of inculcating attitudes, can greatly expedite the social adaptations required for our materials advancement by influencing public opinion.This books aims at a comparative study of the functioning and effectiveness of the public relations department of public and private sector undertakings in Assam. This book has been divided into different chapters each dealing with a certain aspect of public relations both in the public and private sector. For the purpose of studying the public relations strategy and crisis management , the author has done an empirical investigation into three private sector enterprises (Airtel , Aircel and Reliance Communications) and two most important public sector enterprises (Bharat Sanchar Nigam Limited and Assam State Electricity Board) in Assam.Crisis management forms anothe important part of an organisation.An organisation must have a well planned manpower to deal with any crisis.
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