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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector,Used
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Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides stepbystep guidance at every turncovering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for privatesector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.
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- Q: What is the main focus of 'Practical Ethnography'? A: 'Practical Ethnography' primarily focuses on applying ethnographic research methods within the private sector, catering to non-academic audiences.
- Q: Who is the author of this book? A: The author of 'Practical Ethnography' is Sam Ladner.
- Q: How many pages does the book have? A: 'Practical Ethnography' consists of 212 pages.
- Q: What is the publication date of this book? A: 'Practical Ethnography' was published on March 15, 2014.
- Q: What kind of guidance does the book provide? A: The book provides step-by-step guidance on core ethnographic methods, research design, client management, ethics, and translating findings into business strategies.
- Q: Is this book suitable for academic researchers? A: 'Practical Ethnography' is suitable for academic researchers who wish to conduct research in corporate settings.
- Q: What is the binding type of this book? A: 'Practical Ethnography' is available in paperback binding.
- Q: Does the book cover the use of technology in ethnography? A: Yes, the book discusses the use of the latest mobile and digital technologies in ethnographic research.
- Q: What is the condition of the book? A: 'Practical Ethnography' is in new condition.
- Q: Where can I find more information about the book? A: More information about 'Practical Ethnography' can be found at http://www.practicalethnography.com/.