Title
Pragmaticheskiy potentsial reklamnoy reprezentatsii gendernykh stereotipov: Lingvosemanticheskiy analiz i empiricheskaya verifik,Used
Delivery time: 8-12 business days (International)
V knige predstavlena avtorskaya metodologiya issledovaniya effektivnosti reklamnykh tekstov s pozitsii gendernogo faktora, opirayushchayasya na fundamental'nuyu teoreticheskuyu bazu pragmalingvistiki, genderologii, teorii kommunikatsii. V khode lingvosemanticheskogo analiza vyyavleny stereotipnye kharakteristiki muzhestvennosti i zhenstvennosti, reprezentirovannye v ekonomicheskikh, sotsial'nykh i chastnykh reklamnykh tekstakh, i opredeleny ikh universalii, klassifitsiruemye v ramkakh lingvokul'turnykh oppozitsiy. V knige opisany khod i osnovnye rezul'taty eksperimenta, verifitsiruyushchego vyvod o tom, chto preobladayushchie po kvantitativnym pokazatelyam stereotipy reklamnykh obrazov muzhestvennosti i zhenstvennosti okazyvayut naibol'shiy kommunikativnyy effekt na retsipientov. Naryadu s reprezentatsiey gendernykh stereotipov, vydelen takoy mekhanizm reklamnogo vozdeystviya, kak ekspluatatsiya metagendernogo obraza ideal'nogo potrebitelya. Kniga prednaznachena kak dlya spetsialistov, rabotayushchikh v oblasti sozdaniya reklamnykh tekstov, tak i dlya potentsial'nykh retsipientov, a takzhe dlya vsekh interesuyushchikhsya problemami gendernoy lingvistiki i psikhologii reklamnogo vozdeystviya.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.