If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
V knige predstavlena avtorskaya metodologiya issledovaniya effektivnosti reklamnykh tekstov s pozitsii gendernogo faktora, opirayushchayasya na fundamental'nuyu teoreticheskuyu bazu pragmalingvistiki, genderologii, teorii kommunikatsii. V khode lingvosemanticheskogo analiza vyyavleny stereotipnye kharakteristiki muzhestvennosti i zhenstvennosti, reprezentirovannye v ekonomicheskikh, sotsial'nykh i chastnykh reklamnykh tekstakh, i opredeleny ikh universalii, klassifitsiruemye v ramkakh lingvokul'turnykh oppozitsiy. V knige opisany khod i osnovnye rezul'taty eksperimenta, verifitsiruyushchego vyvod o tom, chto preobladayushchie po kvantitativnym pokazatelyam stereotipy reklamnykh obrazov muzhestvennosti i zhenstvennosti okazyvayut naibol'shiy kommunikativnyy effekt na retsipientov. Naryadu s reprezentatsiey gendernykh stereotipov, vydelen takoy mekhanizm reklamnogo vozdeystviya, kak ekspluatatsiya metagendernogo obraza ideal'nogo potrebitelya. Kniga prednaznachena kak dlya spetsialistov, rabotayushchikh v oblasti sozdaniya reklamnykh tekstov, tak i dlya potentsial'nykh retsipientov, a takzhe dlya vsekh interesuyushchikhsya problemami gendernoy lingvistiki i psikhologii reklamnogo vozdeystviya.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
