Preismanagement im Privatkundengeschft von Banken: Eine empirische Analyse des Passiv und Dienstleistungsgeschftes unter besond,Used

Preismanagement im Privatkundengeschft von Banken: Eine empirische Analyse des Passiv und Dienstleistungsgeschftes unter besond,Used

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Product Description Die Arbeit bezieht sich auf das Passiv und Dienstleistungsgeschft von Banken mit facetofaceKundenkontakt (keine Direktbanken) in sterreich, Deutschland und der Schweiz. Zunchst analysiert die Arbeit die kunden und bankseitigen Aspekte des Bankpreismanagements und untersucht den Status Quo in der Branche. Dies betrifft Preisstrategien, Ansatzpunkte und Gestaltungsmglichkeiten des Preismanagements sowie den PricingProzess. Es wird der wichtige Schritt vollzogen, systematisch die Ansatzpunkte aus der Behavioral PricingForschung (Kundensicht) mit den Gestaltungsmglichkeiten von Banken im Preismanagement zu verbinden. From the Back Cover Wie untersttzt das Preismanagement die Erreichung der Ziele von Banken? Zur Beantwortung dieser Frage verbindet Marc Oliver Blahusch systematisch die Ansatzpunkte aus der Behavioral PricingForschung (Kundensicht) mit den Gestaltungsmglichkeiten von Banken im Preismanagement. Dabei werden kunden und bankseitige Aspekte analysiert und der Status Quo in der Branche empirisch erhoben und untersucht. Anschlieend wird hypothesenorientiert der Einfluss von PreismanagementEntscheidungen der Banken auf deren Ergebnisse getestet (Strukturgleichungsmodelle). Die Ergebnisse zeigen, welche Manahmen zur Kundengewinnung, bindung, Ertragssteigerung und Einlagengewinnung genutzt werden knnen und welche Aktivitten kritisch zu hinterfragen sind. About the Author Dr. Marc Oliver Blahusch promovierte bei Univ. Prof. Dr. Teodoro D. Cocca am Institut fr Betriebliche Finanzwirtschaft, Abteilung fr Asset Management der Johannes Kepler Universitt Linz. Er ist heute bei einer fhrenden Unternehmensberatung fr Financial Services ttig.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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