If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Inhaltlich unvernderte Neuauflage. Versucht man sich heutzutage ein Bild von der aktuellen wirtschaftlichen Lage zu machen so erscheint es frappierend, dass in einem Umfeld, welches von gesttigten Mrkten und besetzten Nischen charakterisiert wird, ein Paradigmenwechsel hinsichtlich der Orientierung der unternehmerischen Aktivitten unabdingbar ist. Im Zuge der Globalisierung wird die Substituierbarkeit der Produkte und Dienstleistungen zudem immer mehr im Bewusstsein der Kunden verankert. Durch die Befriedigung allgemeiner Kundenbedurfnisse wurde eine Abgrenzung zu den Wettbewerbern immer schwieriger. Gerade die Tatsache, dass heterogene Wunsche und hybrides Konsumentenverhalten der Bereitschaft, den Anbieter zu wechseln, einen neuen Impuls verschaffte, macht dies deutlich. Der langfristige konomische Erfolg eines Unternehmens hngt daher stark von der Loyalitt des Kundenstammes ab. Doch inwiefern kann ein Unternehmen Einfluss auf die Bindung der Kunden erzielen? Welches Marketinginstrument ist das richtige Werkzeug im Kampf gegen Kundenabwanderung? Das vorliegende Buch stellt bei der Suche nach einer Lsung dieser Problematik das Instrument der Preispolitik bewusst in den Mittelpunkt. Hierbei versucht der Autor zu ergrunden, inwiefern die preisliche Gestaltung Einfluss auf das Konsumgebaren hat und wie dieses somit steuerbar wird.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
