Title
PreSuasion: A Revolutionary Way to Influence and Persuade,New
Delivery time: 8-12 business days (International)
*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER*Financial Times Best Business Books of 2016*Inc.com?s Best Sales and Marketing Book of 2016The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn?t lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This ?privileged moment for change? prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal presuasion. In other words, to change ?minds? a presuader must also change ?states of mind.?His first solo work in over thirty years, Cialdini?s PreSuasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener?s attitudes, beliefs, or experiences isn?t necessary, says Cialdiniall that?s required is for a communicator to redirect the audience?s focus of attention before a relevant action.From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful presuasion and gets your targeted audience primed and ready to say, ?Yes.?
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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